The brand-new Anti Social Social Club SS18 collection takes on a fun and playful approach. Revealed on Instagram, the collection offers transitional pieces such as hoodies, t-shirts and hats all decorated with emojis.
Some of the spotlight pieces from the Anti Social Social Club Spring/Summer 2018 collection are: the white t-shirt with the upside down smiling face on it, the graphic hoodie with Korean BBQ accents and the purple 'Moody' graphic hoodie. The silhouettes throughout the new Spring line embrace relaxed and oversized looks.
The entire Spring/Summer 2018 collection of playful graphic pieces will be available on the Anti Social Social Club's website on March 10th.
Playful Emoji-Themed Fashion
Anti Social Social Club SS18 Offers Emoji-Themed Garments
Trend Themes
1. Playful Emoji-themed Fashion - Disruptive innovation opportunity: Incorporating emojis into fashion designs to create unique and expressive clothing pieces.
2. Transitional Emoji-inspired Garments - Disruptive innovation opportunity: Creating transitional apparel items like hoodies and t-shirts adorned with emojis, appealing to fashion-forward individuals.
3. Relaxed and Oversized Silhouettes - Disruptive innovation opportunity: Designing relaxed and oversized clothing pieces that combine comfort and style for a modern and casual look.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with fashion brands to introduce collections that fuse fashion and technology, incorporating emoji designs into clothing.
2. Streetwear - Disruptive innovation opportunity: Partnering with streetwear brands to create emoji-themed garments that resonate with urban culture and appeal to the youth.
3. Online Retail - Disruptive innovation opportunity: Launching an e-commerce platform featuring a wide range of playful emoji-themed fashion items, targeting a global online audience.