The ANTHEM SS 2014 collection is introduced to the public by way of a vividly colored lookbook lensed by photographer Shawn Brackbill.
The collection, which is currently available at Privilege, consists of graphic printed tees, five-panel caps, snapbacks and bucket hats. Some of the features include the black Hear No Evil T-shirt and the Tiger 2 T-shirt (available in white, black and heather).
The latest offerings by the streetwear brand, modeled by a too-cool-for-school couple, are further enhanced by the colorful clouds billowing behind them. In fact, the lookbook immediately brings 'The Color Run' to mind, a race that markets itself as the "Happiest 5K on the Planet." The un-timed race is characterized by the fact that the participants are doused in head-to-toe color at every kilometer.
Colorfully Clouded Lookbooks
The Anthem SS 2014 Will Cloud Your Judgement
Trend Themes
1. Graphic Printed Tees - Disruptive innovation opportunity: Develop eco-friendly and sustainable printing technologies for graphic printed tees.
2. Five-panel Caps - Disruptive innovation opportunity: Invent a new folding mechanism that allows for easier storage and transportation of five-panel caps.
3. Colorful Clouds - Disruptive innovation opportunity: Create artificial colorful clouds for events and artistic installations.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Integrate smart technology into streetwear, such as clothing with embedded sensors for health monitoring.
2. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality technology in fashion retail to allow customers to virtually try on clothing before purchasing.
3. Event Planning - Disruptive innovation opportunity: Develop a virtual event planning platform that allows users to visualize and customize event elements such as decorations, lighting, and entertainment.