Billionaire Boys Club works together with Reebok on a new and vibrantly designed Answer V sneaker model. The footwear delivers a touch of nostalgic elements that reference the tonal palette of the OG ICECREAM board flip. The show is adorned in bright yellow, teal, and purple throughout the entire model.
The top of the shoe has a bright yellow leather guard. It then wraps throughout the upper part of the laces and travels down to the forefoot area, the sides of the sneaker, and finally finds itself at the midsole by the footbridge. The color is also seen on the velcro heel strap wrapping around the back before it is contrasted tonally and texturally with suede teal at the collars and the toe box. A notable detail is the rubber ice cream emblem at the rear quarter.
Vibrantly Designed Graphic Sneakers
BBC Ice Cream and Reebok Redesign the Answer V Sneaker
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Industry Implications
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