The work of Anna Mo is exceptional. Although summer might be just around the corner, people will still be able to appreciate her oversized knits for what they truly are: Works of art that bring an exaggerated sense of comfort and style into the home. While many of Anna Mo's pieces can be used as blankets and rugs, others can easily be used as other accessories.
Available online at Anna Mo's Etsy shop, Ohhio, her knitted goods are made out of 100% Australian merino wool. She even provides just the yarn for those interested in tackling one of her designs on their own. Beautiful Decay reports, "Most days, Anna works on a computer as a designer. Knitting became a secret side project that allowed her to move from 'head' (mental) work to 'hands' work. In switching between these two modes, she allowed herself to save her energy and work hard at developing her knits."
Sculptural Knitted Goods
Anna Mo Creates Chunky Oversized Knits that Engulf the Body and Home
Trend Themes
1. Chunky Knits - Disruptive Innovation Opportunity: Explore the use of alternative materials and techniques to create oversized knits that offer a modern twist on traditional home accessories.
2. Functional Art - Disruptive Innovation Opportunity: Combine functionality and aesthetics to create sculptural knitted goods that serve as both decorative pieces and practical household items.
3. DIY Knitting - Disruptive Innovation Opportunity: Provide consumers with the tools and resources to create their own chunky knits, tapping into the growing DIY trend.
Industry Implications
1. Home Decor - Disruptive Innovation Opportunity: Collaborate with artists and designers to create unique, oversized knitted pieces that elevate home decor and offer a fresh take on traditional furnishings.
2. Craft and Hobby - Disruptive Innovation Opportunity: Develop innovative knitting kits and workshops that cater to the rising interest in crafting and hobbies, focusing on chunky knits as a trendy and rewarding project.
3. Textile Manufacturing - Disruptive Innovation Opportunity: Invest in sustainable and eco-friendly yarn production to meet the growing demand for high-quality materials used in sculptural knits, offering an environmentally conscious alternative to traditional textiles.