The No Magazine 'Superstition' issue, showcasing model Anna Baikova, features an editorial spread that is absolutely creepy.
The shoot, which was photographed and styled by Karen Inderbitzen-Waller, features the model whose blank, ghost-like expressions make the scene very eerie. The clothes showcased are interesting in regards to shapes and patterns -- they are mainly shapeless and clashing. In almost every photo, Anna Baikova wears an interesting pair of tights that are semi-translucent and leopard-printed. With a limp hairstyle and barely-there makeup, Baikova definitely lends a poltergeist feel to the shoot.
The editorial spread is entitled 'In This Room,' and throughout the shoot (which took place in a French hotel), it is conveyed that something supernatural is certainly within the room.
Harrowing Hotel Editorials
The Anna Baikova Spread for No Magazine is Spooky
Trend Themes
1. Creepy Editorial Photography - Disruptive innovation opportunity: Explore the use of eerie and haunting visuals in fashion editorials to evoke strong emotions and create unique storytelling experiences.
2. Shapeless and Clashing Fashion - Disruptive innovation opportunity: Embrace unconventional shapes and patterns in fashion design to challenge traditional norms and create bold and eye-catching looks.
3. Semi-translucent Leopard-printed Tights - Disruptive innovation opportunity: Introduce innovative materials and prints in the design of tights to give a modern twist to a classic accessory.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Incorporate eerie and supernatural elements into fashion photography, exploring new ways to create captivating and memorable visuals.
2. Fashion Design - Disruptive innovation opportunity: Challenge conventional fashion design by experimenting with shapeless and clashing garments, pushing the boundaries of cut, fit, and pattern.
3. Fashion Accessories - Disruptive innovation opportunity: Create cutting-edge tights with semi-translucent and leopard-printed designs, offering customers a statement accessory to elevate their outfits.