Animal Planet promotes the authenticity of their wildlife documentaries by showing animals as photographers in these recent ads. I guess it can’t get more authentic than an animal taping its own species.
The print ads show elephants, blowfish, penguins, and bears at the helm of a video camera.
I like the art direction of having the elephant utilize its trunk in manipulating the camera. But I have to say its execution (photoshopping) is rather poor.
My favorite shot is the penguins. For some reason, they like like guest at wedding taking a group picture in tuxedos.
The campaign was done by DDB Duesseldorf, with creative directors Heiko Freyland, Alexander Reiss; art directors Alexander Reiss, Michael Kittel; cpywriter Heiko Freyland; and ilustrator stefan Kranefeld.
Animals as Photographers
Animal Planet Wildlife Documentaries Campaign
Trend Themes
1. Animals as Photographers - Disruptive innovation opportunity: Explore the use of trained animals as photographers for capturing unique and authentic perspectives in various industries, such as wildlife documentaries, advertising, and tourism.
2. Authenticity in Advertising - Disruptive innovation opportunity: Embrace unconventional approaches to advertising by highlighting authenticity, such as showcasing animals as photographers, to grab audience attention and create memorable campaigns across different industries.
3. Creative Art Direction - Disruptive innovation opportunity: Push the boundaries of digital art and photo manipulation to create visually striking advertisements that engage viewers and spark conversations in industries like media, photography, and graphic design.
Industry Implications
1. Wildlife Documentaries - Disruptive innovation opportunity: Introduce new storytelling techniques by incorporating animals as photographers to provide a fresh and immersive perspective in wildlife documentaries and nature-related content.
2. Advertising - Disruptive innovation opportunity: Break traditional advertising norms by utilizing animals as photographers, offering unique and attention-grabbing visuals to capture consumer interest and drive engagement in the advertising industry.
3. Tourism - Disruptive innovation opportunity: Enhance tourism campaigns by showcasing animals as photographers, highlighting the unique experiences and perspectives they can capture, attracting nature and wildlife enthusiasts to explore different destinations.