The Angry Birds Facebook version is going live Feb. 14!
Angry Birds, a game launched in 2009 that took the digital world by storm -- Apple reports that the game was the top paid-for game for the iPhone and iPad in 2011 -- is definitely one of the most popular mobile games in history, so its Facebook launch doesn't come as much of a surprise. The game is already available on iOS, Android, Windows Phone, Google+, Google Chrome, PlayStation and more. Further, as BrandChannel points out, Angry Birds is for everyone -- not just people who would describe themselves as "gamers."
One notable difference between current versions and the Angry Birds Facebook version is that the latter will incorporate more social media elements, such as leaderboards that allow people to see and beat other players' scores.
Mobile Game Crossovers
Angry Birds Facebook Edition is Coming Soon
Trend Themes
1. Cross-platform Gaming - The Angry Birds Facebook launch highlights the trend of mobile games expanding to different platforms, offering opportunities for cross-platform gaming experiences.
2. Social Gaming Integration - The incorporation of social media elements in the Angry Birds Facebook version illustrates the trend of integrating social gaming features into mobile games, creating new opportunities for user engagement and interaction.
3. Mainstream Gamification - Angry Birds' popularity and accessibility to non-gamers showcases the trend of gamification reaching a wider audience, presenting opportunities for businesses to leverage gamification strategies in various industries.
Industry Implications
1. Mobile Gaming - The Angry Birds Facebook launch highlights the potential for growth and innovation in the mobile gaming industry, as developers continue to expand their games across different platforms.
2. Social Media - The incorporation of social media elements in the Angry Birds Facebook version demonstrates the potential for social media platforms to become significant players in the gaming industry, creating new business opportunities for social media companies.
3. Marketing and Advertising - Angry Birds' popularity and widespread appeal present disruptive innovation opportunities for marketers and advertisers to leverage the game's brand recognition and engage with a large and diverse audience.