The long awaited baby pictures of Angelina Jolie and Brad Pitt's newborn twins have finally been revealed in People and Hello! magazines. Knox Leon and Vivienne Marcheline are featured on the cover with their parents, all dressed in white.
Contrary to earlier estimates of a $20 Million price tag, People and UK tabloid Hello! magazine jointly scored the exclusive rights to the photos for $14 million. People magazine has the rights to publish the photos in North America, while Hello! has the rights for publishing in Europe.
The Hollywood royal family is featured in a 19-page photo spread which includes all 8 members of the Pitt-Jolie clan.
“It's chaos, but we're managing and having a wonderful time,†says Angelina. “[It's] still a cuckoo's nest,†jokes Brad.
The $14 million will be donated to charity by Jolie and Pitt, as they did with the $4.1 million they got from Shiloh's pictures back in 2006.
$14 Million Baby Photos (Update)
Angelina Jolie & Brad Pitt Baby Twins Pictures
Trend Themes
1. High-price Celebrity Baby Photos - The exclusive release of Angelina Jolie and Brad Pitt's newborn twins photos for $14 million reveals the high-paying market that exists for the photos of celebrity babies.
2. Charitable Baby Photo Sales - Jolie and Pitt's decision to donate the $14 million they earned from the sale of their twins' photos, as they did with their first baby, Shiloh, could inspire a trend among celebrities to donate their baby photo earnings to charity.
3. Regional Rights for Celebrity Baby Photos - People magazine has the rights to publish the photos of Knox Leon and Vivienne Marcheline in North America, while Hello! has the rights to publish them in Europe, shining a light on the demand for regional exclusivity in celebrity baby photo rights.
Industry Implications
1. Publishing - The joint $14 million purchase by People and Hello! magazines for the rights to publish the photos reveals the profitability of publishing exclusive content.
2. Charity - Jolie and Pitt's donation of the earnings from the sale of their twins' photos demonstrates the potential for charitable organizations to benefit from the sale of exclusive celebrity content.
3. Entertainment - The high value placed on celebrity baby photos, coupled with the industry's demand for regional exclusivity in publishing rights, suggests that there could be opportunities for disruptive innovation in celebrity content distribution.