CREO, a consumer technology startup based in the Indian IT hub of Bengaluru, is building a proprietary Android operating system that is designed to offer a unique and comprehensive experience to smartphone users.
The company's CEO Sai Srinivas says that the decision to about building an operating system for Android smartphones was a response to current market conditions in which smartphone hardware is evolving at a rapid rate, but there isn't enough variety and versatility on the software side of things. CREO is looking to bridge that gap.
Ultimately, CREO's Android operating system will enable any smartphone devices they release to exercise complete control over both hardware and software, with the ultimate beneficiaries being consumers who gain from the streamlined and sensible relationship between structure and system.
Disruptive Phone Operating Systems
CREO's Android Operating System Will Bridge Hardware & Software
Trend Themes
1. Proprietary Android Operating Systems - The trend towards bespoke Android operating systems offers opportunities for startups to create novel consumer experiences by providing integrated software and hardware offerings.
2. Software and Hardware Integration - The trend towards combining hardware and software to create a streamlined and comprehensive user experience creates opportunities for tech companies to differentiate their products in commoditized markets.
3. Variety and Versatility in Smartphone Software - The trend towards seeking alternative smartphone operating systems highlights demand for greater variety and versatility in software, presenting opportunities for both established and emerging companies.
Industry Implications
1. Smartphone Manufacturing - The trend towards bespoke Android operating systems presents a disruptive opportunity for smartphone manufacturing companies to create devices that offer tailored experiences to consumers.
2. Software Development - The trend towards bridging the gap between software and hardware presents opportunities for software development companies to create innovative and integrated products for hardware manufacturers.
3. Consumer Electronics - The trend towards creating hardware and software integration presents opportunities for consumer electronics companies to differentiate themselves in crowded markets by offering comprehensive, user-friendly products.