A lot of photoshoots for footwear steer clear of shooting the model from the knees up in an effort to to keep the emphasis of the kicks. Sarah McColgan's faceless footwear feature for the Android 2010 Spring collection goes at it a little differently.
The pictures show the model from head to toe with shadows on her top half while shining a bright light on the shoes. This makes sure we know what is being sold.
The line is full of great looking and very well-designed high and low cut pieces of Android footwear.
Faceless Footwear Features
Android Spotlights its Spring 2010 Line
Trend Themes
1. Faceless Fashion - Opportunity for fashion brands to focus on the product rather than the face of the model in their advertising.
2. Shadow Silhouettes - Brands can use unique lighting and shadow techniques to showcase their products in a fresh and eye-catching way.
3. Full-body Emphasis - An emphasis on the entire body, rather than just the face, can create a more inclusive and diverse representation of fashion.
Industry Implications
1. Fashion - The fashion industry can use these trends to revolutionize the way they present their products to consumers.
2. Photography - By exploring new lighting and composition techniques, photographers can create images that stand out from the rest.
3. Advertising - These trends can help advertisers create campaigns that capture the attention of consumers and showcase products in a unique way.