You may think twice about drinking and driving, and reckless driving in general, after you've see these anatomical driver safety ads. Demian, Antoine Quairiat and Nahuel Belich of Flamboyant Paradise created the ads for JWT Buenos Aires to show people that when it comes to things that can kill you, your car is more dangerous than any disease.
The ads feature cars driving and crashing through the human body. Cars are crashing throughout the heart and are flying off the edges of other organs. The ads are wonderfully creative and cleverly show just how bad for your health poor driving can truly be. Unlike traditional driving ads, these anatomical driver safety ads don't beat you over the head with the consequences of reckless driving, which is very refreshing.
Corporal Driver Safety PSAs
These Anatomical Driver Safety Ads Connect Bad Driving with Bad Health
Trend Themes
1. Anatomical Driver Safety Ads - Opportunity for creating visually impactful ads that connect reckless driving with potential health consequences.
2. Creative and Clever Ads - Opportunity to create unique and attention-grabbing ads that effectively convey the dangers of poor driving.
3. Non-traditional Approach to Driving Ads - Opportunity to break away from conventional driving ads and engage audiences in a more refreshing and thought-provoking way.
Industry Implications
1. Advertising - Opportunity for advertising agencies to develop impactful campaigns that raise awareness about the dangers of reckless driving.
2. Automotive - Opportunity for automotive companies to align with driver safety initiatives and promote responsible driving habits.
3. Health and Safety - Opportunity for health and safety organizations to collaborate with creative agencies to develop innovative campaigns that emphasize the health risks associated with reckless driving.