Deezer recently created an analytics app, that will act as a dedicated platform for podcasters to access analytic tools. According to Frédéric Antelme, the launch of the analytics app marks the first time a streaming service is offering analytic tools through a separate app. The Deezer streaming platform currently as a user base of approximately 16 million, which means its new analytics app could have a significant number of early users.
The new analytics app is able to provide insights in two major sections, which are analytics and audience. The analytics tab will show users information related to unique listeners, fan engagement, podcast shares, as well as popular listening times. The audience section will show users information related to listening demographics, including age, gender, and mobile or web listening.
Podcast Analytics Apps
Deezer Recently Launched a Dedicated Analytics App for Podcast Creators
Trend Themes
1. Podcast Analytics - The trend of offering specialized analytics apps for podcasters affords opportunities for the development of more analytical tools that offer both qualitative and quantitative metrics.
2. Streaming Analytics - The trend of the Deezer analytics app marks the first time a streaming service is offering analytic tools through a separate app, providing opportunities for other streaming services to explore such analytics apps for their users.
3. Demographic Analytics - The trend of demographic tracking of podcast listeners provides a way for podcasts to target demographics with content and advertisers to target demographics with their products and services.
Industry Implications
1. Analytics - There are opportunities for companies to create more analytics tools that cater to insatiable consumer demand for more granular analytics and insights.
2. Podcasting - The podcast industry stands to benefit significantly from the development of more specialized analytics tools as advertisers increasingly demand more granular information to make informed decisions on where to advertise and which audiences to target.
3. Streaming - More streaming services could benefit from creating specialized analytics tools focused on different user bases to drive user engagement and revenue growth.