Ana Novakovic is a graphic designer based in Serbia, and to brush up on a few extra skills, she decided to create the fictional Potion67 product.
The product appears to be for a perfume, and looks extremely psychedelic. Ana Novakovic made the pattern by "cutting and copying fragments of scanned pearls and similar decorations," according to Package Inspiration. The result almost resembles a Christmas Ornament gone wild, especially with the red and pink colors used.
The package is meant to be aimed at women ranging from the age of 22-50, which is a pretty large gap. The look is playful, which could attract the younger crowd, but it could also be useful for the older generation just because it does look like a Christmas decoration one could have found twenty years ago on the tree.
Kaleidoscopic Perfume Packaging
Potion67 is a Fictional Product by Ana Novakovic
Trend Themes
1. Psychedelic Packaging - Develop unique packaging designs using unconventional colors and patterns.
2. Playful Packaging - Create packaging that appeals to a wider range of ages and personalities.
3. Fictional Products - Explore creating fictional brand identities to increase creativity and skill-building.
Industry Implications
1. Perfume - The perfume industry can benefit from innovative packaging designs that stand out on store shelves.
2. Graphic Design - The graphic design industry can benefit from exploring unconventional design techniques to create eye-catching packaging.
3. Product Design - The product design industry can benefit from creating imaginative fictional product designs to enhance creativity and skill-building.