Channeling the coastal cool vibe of San Francisco, California, the Amour Vert Spring 2013 catalog and collection encourages an effortlessly chic style for the season. The picturesque scenes also capture the eco-friendly aspect of the brand, which wouldn't be readily apparent by simply looking at the feminine designs--and that's a good thing.
The Amour Vert Spring 2013 lookbook was shot by photographer Arturo Torres on location at a trio of scenic Bay Area locales: Kirby Cove, China Camp, and Le Garage. With sandy beaches, rocky cliffs and docks as its backdrop, the pieces designed by Linda Balti and styled by Lauren Goodman stand out beautifully.
The Amour Vert Spring 2013 lokbook stars model Caitlin Holleran, who is clad in grapefruit-hued peplums, striped crewnecks and more.
Coastal Cool Fashion
The Amour Vert Spring 2013 Lookbook Stars a Chic Caitlin Holleran
Trend Themes
1. Coastal Cool Fashion - Opportunity for fashion brands to create collections inspired by coastal locations for an effortless and chic style.
2. Eco-friendly Branding - Potential for brands to showcase their eco-friendly practices through picturesque lookbooks without compromising on feminine designs.
3. Scenic Backdrops - Opportunity for brands to shoot lookbooks in beautiful coastal locations to enhance the visual appeal of their collections.
Industry Implications
1. Fashion - Fashion brands can leverage coastal cool trends and eco-friendly messaging to create unique and inspiring collections.
2. Photography - Photographers can explore shooting lookbooks in scenic coastal locations to capture stunning visuals for fashion brands.
3. Styling - Stylists can work with brands to create looks that blend effortlessly with the coastal cool vibe and eco-friendly branding.