Face-Framing Feathers

Amorphose's Next Summer Beauty

These photographs are previews of Amorphose’s summer 2010 collection by designer Laura E Paola. The neutral, subtle and bright palette depicts a grown-up woman that retains an innocent regard. The photos depict feathers, like blushing flowers, framing snow-white skin and emphasizing the eyes.

Paola perfectly represents the style of Amorphose dresses and accessories collections, as her line for Amorphose stands out with subtle, discreet and hidden details. These are perceptible to and felt by the women wearing them, as well as revealed to the eye through motion.
Trend Themes
1. Neutral Subtle Bright Palette - Opportunity for beauty brands to innovate with makeup products that feature a neutral, subtle, and bright color palette.
2. Feather Embellishments - Opportunity for fashion designers to incorporate feather embellishments in their collections, creating a unique and eye-catching aesthetic.
3. Hidden Details - Opportunity for clothing brands to create garments with subtle and hidden details that provide a sense of discovery and intrigue for the wearer.
Industry Implications
1. Beauty - The beauty industry can leverage the neutral, subtle, and bright palette trend to develop innovative makeup products.
2. Fashion - Fashion industry professionals can explore the use of feather embellishments to create visually stunning and unique collections.
3. Clothing - Clothing brands have the opportunity to create garments with hidden details, offering consumers a sense of surprise and exclusivity.

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