Alexandre Mattiussi showcases his latest AMI Spring/Summer 2019 collection on the runways of Paris Fashion Week. The latest collection bridges between a country and athletic aesthetic and the show took on a set of a crop field. This recalls Stephen King's iconic film 'Children of the Corn' with its infusion of smoke, warm illumination, and the soundtrack to correlate with the overall theme. The AMI Spring/Summer 2019 capsule is comprised of oversized shirts, satchels, headwear, knits, sandals, lightweight coats, and shorts.
The highlighted selection includes the pieces that boast the color-blocking accents and Parisian-inspired stripes on the half-zip jackets, box-cut shorts, and footwear. Additionally, the pieces are elevated with metallic carabiners, which also add as a nod to the country village vibes.
Country-Inspired Summer Menswear
The AMI Spring/Summer 2019 Range Recalls Stephen King's Film
Trend Themes
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2. Athletic Aesthetic - Disruptive innovation opportunity: Develop high-performance athletic wear with country-inspired designs.
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Industry Implications
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2. Sportswear - Disruptive innovation opportunity: Merge country-inspired aesthetics with innovative sportswear technology for enhanced performance.
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