Cult Gaia has delivered a new ‘Amethyst’ collection that celebrates the Pantone 2022 Color of the Year, periwinkle. The collection adopts this shade across a variety of dance-ready silhouettes, evening attire, and accessories. Standout pieces in the collection include a periwinkle satin shirt and pant duo that are complemented by an ostrich feather design top.
In addition, a cut-out dress with an elongated sleeve design is sure to garner attention on nights out. Dresses can be found throughout the rest of the collection, all uniquely decorated with textural elements and sparkles. Accessories comprise a pair of sparkly sculptural heels, sandals, stone clutch bags, and mini purses.
The Cult Gaia ‘Amethyst’ collection is now available on the brand’s website, ranging from $300 to $3,000 USD.
Luxe Periwinkle Collections
Cult Gaia's 'Amethyst' Collection is Inspired by the Color of the Year
Trend Themes
1. Periwinkle-focused Fashion - Companies can capitalize on the Pantone Color of the Year by creating clothing and accessories with a focus on periwinkle-colored textiles.
2. Sparkly Textural Elements - Incorporating textural elements and sparkles into clothing and accessories can elevate a brand's offerings and create a unique product.
3. Luxury Fashion Collections - Designer brands can release limited-edition collections that incorporate current color trends, creating buzz and demand for their products.
Industry Implications
1. Fashion - Fashion brands can take advantage of the Pantone Color of the Year by incorporating it into their designs and marketing strategies.
2. Luxury Goods - Luxury goods companies can create limited-edition collections featuring current color trends to appeal to a demand for exclusive, high-end products.
3. Accessories - Accessories brands can capitalize on current color trends like periwinkle by releasing items like stone clutch bags and sparkly sculptural heels.