Since we wrote about the U.S. Army-endorsed "America's Army" PC game in 2006, its popularity has surged; in 2009, "America's Army" will receive awards for setting Guinness World Records in five categories.
"America's Army" is the largest virtual army, with over 15 times more registered users than the active duty ranks of the actual Army. It's also the most frequently-downloaded war video game, with over 42.6 million downloads. "America's Army" also has logged the most collective hours spent playing a free online shooting game, with over 230.9 million hours as of August 2008.
There are two more Guinness World Records that don't directly involve gameplay. AmericasArmy.com is the first military website to support a video game series, as well as the first multi-platinum game to receive a government-licensed trademark, according to Army.mil. Moreover, "America's Army" boasts the largest traveling game simulator, a 19,500-square-foot behemoth that includes six life-size vehicles that can accommodate 50 players at once.
Virtual War Games
'America's Army' Sets 5 Guinness World Records in 2009 (UPDATE)
Trend Themes
1. Virtual Gaming - Disruptive innovation opportunity: Develop virtual reality gaming experiences that offer realistic military simulations.
2. Guinness World Records - Disruptive innovation opportunity: Create products or services that can set new records in various categories, generating publicity and brand recognition.
3. Military-endorsed Entertainment - Disruptive innovation opportunity: Collaborate with the military to create immersive entertainment experiences that promote a positive image of the armed forces.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Incorporate virtual reality and advanced graphics in military-themed video games to enhance realism and player engagement.
2. Entertainment - Disruptive innovation opportunity: Partner with government agencies or military organizations to develop immersive entertainment attractions that educate and engage audiences.
3. Technology - Disruptive innovation opportunity: Create innovative software or hardware solutions for military applications, such as virtual training simulations or advanced military vehicles.