Fashion retailer Americana Manhasset embraces the 70s in a big way for its latest lookbook. Channeling the edgy rock and roll part of this retro era, models Hanne Gaby Odiele and Marlon Teixeira strike a good-looking couple while dressed in looks that could easily go from the office to a concert and even a ritzy event with a slight tweak here and there.
Americana Manhasset decided to feature stunning pieces from the likes of Louis Vuitton, Prada and Bottega Veneta. Captured both inside and outside, the looks will speak to those who are looking for fun and flirty outfits for music festival season. Of course, the wardrobes are also great for spring and summer in general. They are finished with tousled hair for both models as well as dramatic eyeliner for Odiele.
Edgy 70s Lookbooks
Americana Manhasset Casts Hanne Gaby Odiele and Marlon Teixeira for Photoshoot
Trend Themes
1. 70s Fashion Revival - The resurgence of 70s fashion presents an opportunity for retailers to tap into the nostalgia and edginess of this era.
2. Versatile Office-to-concert Attire - The demand for fashion that seamlessly transitions from an office setting to a concert creates an opportunity for designers to create versatile and stylish outfits.
3. Music Festival Fashion - The popularity of music festivals has opened up a market for retailers to cater to consumers seeking fun and flirty outfits for these events.
Industry Implications
1. Fashion Retail - Fashion retailers have the opportunity to capitalize on the 70s fashion revival trend by offering a wide range of edgy and nostalgic clothing options.
2. Luxury Brands - Luxury brands can leverage the demand for versatile office-to-concert attire by incorporating high-quality materials and design elements into their collections.
3. Beauty and Cosmetics - Beauty and cosmetics companies can tap into the trend of 70s-inspired makeup looks, such as dramatic eyeliner, by creating products and tutorials that help consumers achieve this style.