The first ever Thee Teen-Aged and Union collaboration seeks out to confront prejudice opinions toward the notion of Americana culture. The company shared its observation that certain classic elements such as "cuffed jeans, tapered khakis, flannels and slicked hair" are automatically associated with a culture of racism and oppression. With the 'Trust the Process' collection, Union and Thee Teen-Aged hope to elevate this outdated idea by liberating and reclaiming the fashion street style as something that shouldn't be explicitly tied to extremist beliefs and the Americana culture of oppression.
The clever title of the collection is derived from a poetry zine that depict inclusive imagery of iconic black musicians with processed hair. The author of the issue was the father of Alyasha Owerka-Moore — Thee Teen-Aged's designer.
Concept-Confronting Streetwear
Thee Teen-Aged and Union Collab Confront Views on Americana Culture
Trend Themes
1. Reclaiming Fashion Street Style - The collaboration between Thee Teen-Aged and Union aims to challenge and redefine the association of fashion street style with extremist beliefs and oppression.
2. Confronting Prejudice in Americana Culture - The 'Trust the Process' collection seeks to address and challenge the prejudice opinions towards classic Americana elements and promote inclusivity.
3. Liberating Outdated Notions of Style - Through their collaboration, Union and Thee Teen-Aged aim to liberate and redefine style from being inherently tied to extremist beliefs, racism, and oppression.
Industry Implications
1. Fashion Streetwear - The collaboration between Thee Teen-Aged and Union presents disruptive innovation opportunities in the fashion streetwear industry by challenging traditional narratives and promoting inclusivity.
2. Fashion Design - The 'Trust the Process' collection highlights opportunities for disruptive innovation in the fashion design industry by redefining and reclaiming style elements from outdated associations of racism and oppression.
3. Cultural Activism - The collaboration and message behind the 'Trust the Process' collection demonstrate opportunities for disruptive innovation within the cultural activism industry by challenging prejudice opinions and promoting inclusivity.