Clear In-Game Billboard Advertisements

American Truck Simulator, developed by SCS Software, has introduced in-game advertisements for real-world trucking companies. This initiative began with Schneider National, a major logistics company, which started running recruitment ads on billboards within the game. These ads are strategically placed along the virtual highways of the game’s simulated United States, aiming to attract players who might be interested in pursuing a career in trucking. The decision to implement these ads was influenced by the observation that some players of the game had developed skills that translated well to real-life truck driving.

The use of in-game advertisements in American Truck Simulator represents a novel approach to recruitment within the trucking industry. By targeting a niche audience that already shows an interest in trucking through gameplay, companies like Schneider National hope to address the ongoing shortage of skilled truck drivers. This method also enhances the realism of the game, as billboards are a common sight along actual highways. The success of this initiative is still being evaluated, but it holds potential for both the gaming and trucking industries.