We all know this cotton basics company for its bold and controversial sexvertising campaigns, but the new American Apparel SS 2011 lookbook actually tones it down the naughty acts. Well, just by a bit. Let's not got carried away, American Apparel still uses sultry sex appeal, but this catalog is a little less scandalous and a lot more soft.
With a hipster-cool attitude, the two models showcase pieces from the bodywear line including lacy bodysuits and deep neckline bathing suits. Lounging on the deck, at a house party or swimming in the pool, hipster gals should be ready to strike a pose when they take their stunning phone photog self-portraits.
Some of the company's near-naked ads never appealed to me, but the American Apparel Spring 2011 lookbook gets my nod of stylish approval.
Hot Hipster Bodywear Lookbooks
Sultry Bathing Suits in the new American Apparel SS 2011 Collection
Trend Themes
1. Sultry Bodywear - The trend of showcasing sultry and provocative designs in bodywear lookbooks presents an opportunity for businesses to create bold and attention-grabbing marketing campaigns.
2. Hipster Fashion - The hipster-cool aesthetic showcased in the American Apparel SS 2011 lookbook opens up possibilities for businesses to tap into the trend by creating clothing lines that appeal to the hipster market.
3. Phone Photog Self-portraits - The rise of self-portraits taken on smartphones presents an opportunity for businesses to create accessories or apps that enhance the experience of taking these types of photos.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of sultry bodywear lookbooks by creating their own provocative and eye-catching campaigns to attract attention and boost sales.
2. Retail - Retailers can target the hipster market by curating collections that align with the hipster-cool aesthetic showcased in the American Apparel SS 2011 lookbook, attracting loyal customers and driving sales.
3. Technology - The technology industry can develop innovative accessories or apps that cater to the growing trend of phone photog self-portraits, enhancing the quality and functionality of smartphone cameras for self-portrait enthusiasts.