American Apparel has decided shiny leggings shouldn’t just be for adult women anymore, making a line of metallic leggings for kids.
The shiny leggings by American Apparel take trendy adult wear and attempt to apply them to children’s clothes. It will take a definite fashionista tot and her equally stylish mom to wear these, but if you feel your kid needs more metallic tights in her life, these shiny leggings are for you.
Implications - Children are no longer expected to look adorable anymore. Parents are beginning to dress their kids in more fashionable styles. Designers could focus on their children's department of clothes in order to increase their sales.
Gold Kiddie Leggings
American Apparel Launches Line of Shiny Kid Tights
Trend Themes
1. Fashionable Kidswear - The trend of dressing children in fashionable clothing is on the rise, creating opportunity for designers to focus on children's department of clothes.
2. Mini-me Fashion - There is a trend of parents wanting to dress their kids in trendy clothes that match their own style.
3. Shiny Clothing for Kids - The trend of creating shiny clothing for kids, as seen in American Apparel's line of metallic leggings for children, is getting popular.
Industry Implications
1. Children's Apparel - Opportunities for growth in the children's apparel industry exist as parents are investing in fashionable clothing for their kids.
2. Fashion Design - Designers could focus on creating trendy clothing for kids that matches adult fashion, to take advantage of this growing trend.
3. E-commerce - Online retailers have the opportunity to increase sales of fashionable children's clothing through innovative marketing strategies.