This example of American Apparel packaging is an innovative sustainable concept created by San Francisco-based graphic design student Roger Wang. The unique concept uses a cardboard tube as a vessel for the kicks, which Wang envisioned as a pair of nude ballet flats.
Tasked with creating an eco-friendly footwear packaging concept for a popular fashion brand of their choice, Wang chose to create a sustainable that also served as a bag. Both the inner and outer cardboard pieces are made from recycled materials, with the inner tray sliding out of the tube to reveal the flats and the accompanying items, which included a gift card and a DVD. Images of women doing ballet exercises and the product information is contained on the side of the tube.
Tubular Footwear Packaging
This American Apparel Packaging Uses Eco-Friendly Materials
Trend Themes
1. Eco-friendly Packaging - Disruptive innovation opportunity: Design eco-friendly packaging solutions that use sustainable materials and serve multiple purposes, such as doubling as a bag.
2. Cardboard Tube Packaging - Disruptive innovation opportunity: Explore the use of cardboard tubes as a unique and sustainable packaging solution for various products.
3. Recycled Material Packaging - Disruptive innovation opportunity: Develop packaging concepts that utilize recycled materials to reduce waste and environmental impact.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate sustainable and eco-friendly packaging concepts into the fashion retail industry to enhance brand image and appeal to eco-conscious consumers.
2. Graphic Design - Disruptive innovation opportunity: Collaborate with graphic designers to create visually appealing and eco-friendly packaging concepts that differentiate brands from competitors.
3. Sustainable Packaging - Disruptive innovation opportunity: Expand the market for sustainable packaging solutions by promoting the environmental benefits and functionality of such products across various industries.