Lovers of the Calvin Klein brand can now personalize their intimates at Amazon's holiday pop-up in New York and Santa Monica.
The stores are filled with lounge wear, lingerie and other intimates for both men and women, offering consumers the perfect one-stop shop for all their holiday essentials. To make matters even more personal, the pop-ups come complete with a unique monogram station, in which consumers can have their own initials, or the initials of a loved one, sewn into the intimate's band, replacing the iconic Calvin Klein logo.
This exciting retail concept hopes to encourage shoppers to get creative this holiday season, through a more immersive shopping experience. In addition, it's rumored that the store will be visited by special guests, including celebrity models like Karlie Kloss.
Personalized Lounge Wear Pop-Ups
Amazon's Holiday Pop-Up Features a Unique Monogramming Station
Trend Themes
1. Personalized Lounge Wear - The trend of personalizing lounge wear allows brands to offer a unique and customized shopping experience.
2. Holiday Pop-ups - The rise of holiday pop-up stores creates temporary retail spaces that offer exclusive products and experiences.
3. Monogramming Stations - The inclusion of monogramming stations allows customers to add a personal touch to their purchased items.
Industry Implications
1. Fashion - The fashion industry can capitalize on the personalized lounge wear trend by offering customizable clothing items.
2. Retail - The retail industry can benefit from the holiday pop-up trend by creating unique and limited-time shopping destinations.
3. Gift and Souvenir - The gift and souvenir industry can explore monogramming stations to offer personalized and memorable products.