Function of Beauty expands its retail options by partnering with an Amazon storefront. The company will now offer products on Amazon and Sephora, allowing them to be easily accessible. This enables the company to increase brand recognition and sales revenue.
Function of Beauty offers customizable hair, skin, and body care products. Function of Beauty allows a consumer to take quizzes and fill out details about their hair type, and the brand creates products tailored to the consumer based on the results of the quiz. There is also an option to enter your name, which will be printed on the bottle. All of the hair care products are made without sulfates and parabens. It's also cruelty-free, 100% vegan, and dermatologist-tested.