The Amazon on JetBlue partnership recently kicked off with an immersive pop-up activation at New York City's JFK International Airport. The pop-up is located in JFK Airport's Terminal 5 and is described as being the "biggest Amazon Prime box ever," inside of which passersby can experience the pop-up movie theater in order to sample the brand's content catalog.
The Amazon on JetBlue pop-up is a large glass box with comfortable benches and headphones for travelers to test out the experience.
The exciting Amazon on JetBlue deal means that customers of the airline will have instant access to the digital marketplace brand's media catalog during travel. JetBlue also recently launched a partnership with beauty subscription service Birchbox.
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
Trend Themes
1. In-flight Streaming - Opportunity for airlines to partner with streaming services and enhance the in-flight entertainment experience.
2. Pop-up Activations - Brands can use pop-up activations to create unique and immersive experiences for their customers at airports, train stations, and other transit locations.
3. Brand Partnerships - Collaborations between brands can result in unique offerings and perks for customers, such as media access during travel and beauty subscription services in-flight.
Industry Implications
1. Airlines - Opportunity for airlines to differentiate themselves and enhance customer loyalty through partnerships with streaming services.
2. Digital Media - Streaming services have the opportunity to expand their customer base and offer unique in-flight content by partnering with airlines.
3. Retail - Retail brands can create unique and immersive experiences for travelers through pop-up activations at airports and other transit locations.