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Amazon Luna Launches to Samsung's Smart TV Gaming Hub

Amazon Luna broadens its horizons as it becomes available on the Samsung Gaming Hub in certain countries. This includes Germany, Canada, and the United Kingdom. The hub is essentially an app that comes with the Samsung Smart TV, specifically those that launched between 2021 to 2023. It is seamless access to a plethora of cloud gaming services such as GeForce Now and Xbox Cloud Gaming.

Users that are subscribed to Amazon Prime, can access a small library of games. These complimentary games that come with Prime alternate every month and this month include 'Yakuza Kiwami 2 and The Jackbox Party Pack 3.' To attain Luna on the Samsung TV, users will need an internet connection that is able to download at speeds between 10Mbps to 20Mbps.
Trend Themes
1. Smart-tv Gaming Hubs - There is an opportunity for companies to partner with TV manufacturers and develop gaming hubs that offer seamless access to cloud gaming services on smart TVs.
2. Cloud Gaming Services Subscription - There is an opportunity for companies to offer subscription-based cloud gaming services like Amazon Luna for seamless access to a plethora of games without the need for expensive gaming hardware.
3. Complimentary Games Library - There is an opportunity for game developers to offer complimentary games libraries to subscribers of cloud gaming services, enhancing the overall value proposition of their services.
Industry Implications
1. Consumer Electronics - Consumer electronics manufacturers can partner with gaming service providers to offer gaming hubs that come pre-installed with their smart TVs, enhancing the overall value proposition of their products.
2. Cloud Gaming Services - Cloud gaming service providers can innovate by offering complimentary games libraries to their subscribers, thereby enhancing the overall value proposition of their services.
3. Game Development - Game developers can leverage the popularity of cloud gaming services to develop games that are optimized for such services, thereby attracting more users to their games.

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