Amazon Fashion and Snapchat have launched a new virtual try-on feature that allows customers to test eyewear silhouettes from brands like Maui Jim, Persol, Oakley, and Costa Del Mar. The shopping lenses from Amazon Fashion will be accessible on its public Snapchat profile, in the Lens Explorer tool's For You and Dress Up sections, and in the Snap Camera Lens Carousel. Customers may click a link to buy eyeglasses in the Amazon Fashion store once they've found a product they like and want to purchase.
Over a billion fashion products have been ordered on mobile devices by Amazon users in the past year. According to the press release, Amazon now has access to Snapchat's 363 million active users and plans to capitalize on the company’s AR technology to allow customers to get a first-hand look at their purchases.
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Trend Themes
1. Ar-based Eyewear Try-ons - Augmented Reality technology paired with eyewear shopping provides customer ease and creates opportunities for brands to showcase their products and effectively market to engaged individuals
2. Social Media Platform Partnerships - Collaborations between social media platforms and e-commerce can further enhance customer experiences while expanding brand visibility and increasing sales
3. Mobile Shopping - The accessibility of mobile devices presents a profitable opportunity for companies to streamline shopping experiences and cater to customers' shopping preferences on-the-go
Industry Implications
1. Fashion Retail - The fashion industry can use AR technology to enhance their e-commerce capabilities, offering a personalized and interactive shopping experience for customers
2. Eyewear Industry - Eyewear brands can utilize AR technology to showcase their products in innovative ways and capture customer interest with the convenience of virtual try-ons
3. Social Media Marketing - The partnership between Amazon and Snapchat signals the potential for social media marketing to become a powerful tool for e-commerce companies, increasing their outreach and sales opportunities through collaborative promotions