AMAIZE popcorn is an upscale version of this classic movie snack, so the people behind the brand wanted to have packaging to match. Instead of just using plain branding similar to most other popcorns, Sara Diemer decided to create a beautiful and colorful design to make this product distinct.
The design features a background pattern made up out of the letter A, done in an intricate fashion. Each package is also a different, vibrant color presented in a rectangular box, unlike the usual branding which uses a flat plastic, clear bag. The popcorn also comes in a variety of flavours, including zesty ranch, cinnamon spice and southwestern kick. All the ingredients are good for one's health and not too fattening.
Upscale Popcorn Branding
AMAIZE Popcorn is Natural and Nutritious
Trend Themes
1. Upscale Packaging Design - Opportunity for brands to differentiate their products by creating beautiful and colorful packaging designs.
2. Variety of Flavors - Opportunity for brands to attract consumers by offering a wide range of unique and delicious flavors.
3. Health-conscious Snacking - Opportunity for brands to cater to health-conscious consumers by offering natural and nutritious snack options.
Industry Implications
1. Food Packaging - Opportunity for disruptive innovation in the food packaging industry by creating unique and visually appealing packaging designs.
2. Snack Food - Opportunity for disruptive innovation in the snack food industry by introducing a variety of innovative and exciting flavors.
3. Health Food - Opportunity for disruptive innovation in the health food industry by developing natural and nutritious snack options that are both delicious and satisfying.