AMABILIS is a men's label founded by Brian Abrams, a "25 year veteran of designing premium apparel and gear for the men and women of our most elite military forces and those that respond first." The brand recently released the Lite Tactical Chore Jacket and the Primaloft Shirt-Jac, both designed to be durable, versatile, and functional.
Taking inspiration from tactical gear, the Responder Lite Tactical Chore Jacket combines the popularity and functionality of a tactical jacket with the rugged reliability of a chore jacket. The Primaloft Shirt-Jac, on the other hand, is a reimagined, casual lightweight jacket with performance-driven, technical fabrics. Both styles are currently avaialbal to pre-order through Kickstarter with prices starting at $159 USD.
Stylish Tactical Male Outerwear
AMABILIS Debuts Two Tactical-Inspired Jackets for Work and Play
Trend Themes
1. Tactical-inspired Outerwear - Opportunity to create fashionable yet functional outdoor clothing for both work and play.
2. Versatile Men's Jackets - Opportunity to design jackets that balance style and durability for everyday wear.
3. Performance-driven Fabrics - Opportunity to develop new technical fabrics that enhance the functionality and comfort of clothing.
Industry Implications
1. Fashion and Apparel - Opportunity for established brands and startups to create tactical-inspired fashion for men.
2. Outdoor and Adventure - Opportunity for companies to develop durable and functional outdoor clothing for men.
3. Textile and Materials - Opportunity to innovate new technical fabrics that can elevate the performance of functional clothing.