Los Angeles-based fashion label PLEASURES introduced its latest 'Always Someone' collection for the Spring/Summer 2018 season. The new seasonal range prepares for the warm weather with a series of retro-style streetwear staples. The lookbook styled by Harper Slate takes on the aesthetics of a saturated suburban environment. It debuts looks curated from the graphic-heavy pieces with the incorporation of nostalgic props such as VHS stills, troll dolls and bull terriers.
Some of the pieces included in the new Always Someone capsule include an ultra-colorful series of pants, printed shorts, baja trousers and camp collar shirts with fake floral details. The latest drop by PLEASURES is now available to shop online.
Print-Heavy Summer Streetwear
PLEASURES Unveiled the ;Always Someone' Collection for SS18
Trend Themes
1. Retro-style Streetwear - There is a disruptive innovation opportunity in creating sustainable retro-style streetwear using recycled materials.
2. Graphic-heavy Pieces - There is a disruptive innovation opportunity in incorporating augmented reality technology into graphic-heavy streetwear pieces.
3. Nostalgic Props - There is a disruptive innovation opportunity in partnering with toy manufacturers to create limited-edition nostalgic props that accompany streetwear collections.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of retro-style streetwear by creating sustainable clothing lines that cater to nostalgic consumers.
2. Technology - The technology industry can explore opportunities in augmented reality to enhance the graphic-heavy streetwear market.
3. Toy - The toy industry can collaborate with fashion brands to create limited-edition nostalgic props that accompany streetwear collections.