If Ultratech's video demonstration of its Ultra-Ever Dry treatment spray is to be believed, you can keep your shoes and cinder blocks always dry with this stuff.
The Ever Dry spray is both hydrophobic and oleophobic, which simply means that it repels both water and oil. Despite having a name that sounds like they should be battling the Ninja Turtles for world domination, Ultratech seems to have come through on its bold claims. Since seeing is believing, the video demonstration is actually pretty cool.
Watch as water, mud and a non-descript green liquid are poured over surface after surface only to bead together and roll off, keeping each item always dry. The most impressive demonstration is likely the hiking boot going nearly ankle deep in mud and coming out clean afterwards. The video has actually gone viral, with over 2.5 million views as of this morning.
I think I need to spray my work shirts with this stuff to avoid stains when I inevitably spill my coffee on myself every morning.
Always-Dry Liquid Repellants
Ultratech's Ever-dry Spray Repels Liquid from Any Surface
Trend Themes
1. Hydrophobic Technology - Ultratech's Ever-Dry spray demonstrates the rising trend of hydrophobic technology that repels water and other liquids from surfaces.
2. Oleophobic Coatings - The Ever-Dry spray showcases the growing trend of oleophobic coatings that resist oil and other greasy substances.
3. Viral Marketing - The video demonstration of the Ever-Dry spray going viral highlights the trend of using viral marketing to promote innovative products and solutions.
Industry Implications
1. Footwear - The hydrophobic and oleophobic properties of Ever-Dry spray can disrupt the footwear industry by offering water and stain-resistant shoes.
2. Construction - The use of hydrophobic and oleophobic technologies like the Ever-Dry spray can revolutionize the construction industry by providing durable and easy-to-clean surfaces.
3. Consumer Goods - The demand for hydrophobic and oleophobic coatings is likely to grow in the consumer goods industry, leading to the development of innovative stain-resistant products for everyday use.