Wireless technology has become an expected feature by consumers, which is why products like the Altec Lansing Freedom Earbuds that offer enhanced functionality are coming about. Debuting at CES 2016, the Altec Lansing Freedom Earbuds will be available in nine different color options and be completely waterproof in design. Moreover, the earbuds offer up to six hours of music playback, which is about twice as high as the competitors.
The Altec Lansing Freedom Earbuds come with a carrying case that doubles as a backup battery; when the earbuds are in-use, users can plug the case in to provide an additional three hours of playback. Featuring a 100-foot Bluetooth connection range and GPS tracking, the earbuds are ideal for active lifestyles and intense workouts.
Waterproof Wireless Earbuds
The Altec Lansing Freedom Earbuds are Set for Debut at CES 2016
Trend Themes
1. Enhanced Wireless Technology - Disruptive innovation opportunities in this trend include developing wireless earbuds with longer battery life and extended Bluetooth range.
2. Waterproof Audio Devices - Opportunities for disruptive innovation can be found in creating waterproof audio devices that cater to the needs of active individuals.
3. Multi-functional Carrying Cases - Developing carrying cases that not only protect, but also provide additional features such as backup battery and tracking, can be a disruptive innovation opportunity.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can benefit from the trend of enhanced wireless technology by creating innovative audio products.
2. Sports and Fitness - The sports and fitness industry can tap into the trend of waterproof audio devices to provide durable and versatile products for active individuals.
3. Accessories and Fashion - The accessories and fashion industry can explore the disruptive innovation opportunity of multi-functional carrying cases to offer stylish and practical solutions.