Arc’teryx presents a look at its updated iteration of the iconic Alpha SV jacket, which was first created and launched by the brand 25 years ago in 1998. The Vancouver-based brand makes more changes to improve the jacket's overall performance consistently. The latest iteration of the jacket is backed by years of material science and collaborative expertise with partners including Gore.
It is now updated with an N100D face fabric and uses triple-layered Gore-Tex Pro 2.0 construction with a breathable base -- this is made from entirely post-consumer waste for a sustainable effort. The new Alpha SV collection for the year is colored using sustainable techniques known as dopy dying. This is a method that reduces waste and overall water usage.
Updated Durable Technical Jackets
Arc’teryx Elevates the Signature Alpha SV Jacket
Trend Themes
1. Sustainable Fabrics - The use of post-consumer waste and sustainable dying techniques in the Alpha SV jacket collection presents opportunities for disruptive innovation in the sustainable fabrics industry.
2. Material Science - Arc’teryx's continuous improvements in material science for the Alpha SV jacket, including the N100D face fabric and triple-layered construction, create opportunities for disruptive innovation in the material science industry.
3. Collaborative Expertise - The collaborative expertise of Arc’teryx with partners like Gore in developing the updated Alpha SV jacket highlights opportunities for disruptive innovation in the collaborative industry.
Industry Implications
1. Sustainable Fabrics Industry - The sustainable dying techniques and use of post-consumer waste in the Alpha SV jacket collection create disruptive innovation opportunities in the sustainable fabrics industry.
2. Material Science Industry - Arc’teryx's advancements in material science for the Alpha SV jacket create disruptive innovation opportunities in the material science industry.
3. Collaborative Industry - The collaborative expertise demonstrated by Arc’teryx and its partners like Gore in developing the updated Alpha SV jacket presents disruptive innovation opportunities in the collaborative industry.