Chanel is expanding its ‘Allure Homme’ fragrance collection with the new introduction of the ‘Allure Home’ and ‘Allure Home Sports All-Over’ sprays. Described as a "new, generous and instinctive way to wear fragrance," the products offer the perfect balance of freshness and musk. These modern smells, designed for active individuals, cover the body in a revitalizing mist of fresh Japanese green citrus extract.
The Chanel ‘Allure Homme All-Over Spray’ aroma is invigorating, spicy, and woodsy. It has Vetiver and Bergamot top notes, with warm Tonka bean, Cistus Labdanum, and Madagascan black pepper tones serving as its base notes. The end result is a top-of-the-line scent that is sure to keep heads turning.
The new Chanel ‘Allure Homme All-Over’ sprays retail for US$90 and come in a new 100ml on-the-go container packaging.
Woodsy Citrus Fragrances
Chanel Launches its 'Allure Homme' Collection with Japanese Green Citrus
Trend Themes
1. Fresh Citrus Fragrances - Opportunity for the fragrance industry to create new scents with invigorating citrus top notes.
2. All-over Spray Fragrances - Opportunity for the fragrance industry to create convenient and versatile fragrance products.
3. Gender-neutral Fragrances - Opportunity for the fragrance industry to create scents that appeal to all genders.
Industry Implications
1. Fragrance Industry - Opportunity to innovate new fragrances that appeal to the active and on-the-go consumer.
2. Packaging Industry - Opportunity to create new on-the-go packaging for fragrance products that offer convenience and portability.
3. Fashion Industry - Opportunity to collaborate with fragrance companies to create signature scents that complement fashion brands.