Athletic brand Sport Chek recently launched its #WeGotNow basketball campaign by giving away hundreds of free basketballs in Toronto. The project set up massive pyramids of the balls on display on busy street corners for consumers to enjoy pro bono. The public stunt was done in conjunction with the upcoming NBA All-Star Weekend also taking place this year in Toronto.
The public campaign was put together by North Strategic and it paid tribute to the inventor of the popular game who also happens to be Canadian, Frederick Lecoq. Consumers were encouraged to walk up to the pyramids, take one of the balls and enjoy playing with it while they experienced the sport first hand as well as the branded product.
Pro-Bono Basketball Campaigns
Sport Chek Gives Free Basketballs in Toronto for All-Star Weekend
Trend Themes
1. Free Product Campaigns - Athletic brands can leverage on creating public campaigns that offer free products to increase brand awareness and engagement.
2. Event Marketing - Incorporating public stunts and events to market a brand can create a buzz and attract attention to a specific promotion or product.
3. National Pride Marketing - Highlighting national pride in marketing campaigns can connect with consumers on a deeper level and increase brand loyalty.
Industry Implications
1. Sporting Goods - Sporting goods companies can leverage on creating public campaigns that offer free products to increase brand awareness and engagement.
2. Event Planning - Event planners can incorporate public stunts and events to market a brand or promotion and create a buzz to attract attention.
3. Marketing - Marketing agencies can explore campaigns that highlight national pride to connect with consumers on a deeper level and increase brand loyalty.