Wellness Mama is run by Katie, an incredibly active mother of six children who makes it her goal to pave a healthier lifestyle for a generation that's often considered to face higher rates of health issues -- with one of her more recent products including an all-purpose cleaner that can easily be made at home.
For a DIY project that Wellness Mama claims takes just 30 seconds to complete, those looking for an efficient, eco-friendly and totally safe product just need four ingredients: borax, washing soda, castille soap and essential oils, with the latter able to be mixed and matched to one's liking.
Once adding the borax and castille soap to a glass spray bottle, two cups of warm water are combined with it. After mixing these components together, the essential oils are added and the all-purpose cleaner is ready to disinfect bathrooms, kitchens, toys and much more.
Homemade All-Purpose Cleaners
Wellness Mama's Recipe is Said to Work Better Than Store Products
Trend Themes
1. DIY Cleaning Products - The trend toward homemade cleaners that are eco-friendly and cheaper than store products presents opportunities for disruptors to create more effective and innovative solutions.
2. Natural and Safe Ingredients - As consumers become increasingly concerned with the safety of chemicals in their homes, trends toward natural and safe ingredients offer opportunities for companies to produce and sell new, safer cleaning products.
3. Eco-friendly Cleaning - Growing awareness of the negative impact of traditional cleaning products on the environment creates opportunities for companies to develop more eco-friendly cleaning solutions.
Industry Implications
1. Cleaning Products - The DIY cleaning trend and demand for natural and safe ingredients presents opportunities for innovation in the cleaning products industry.
2. Environmental Sustainability - The trend towards eco-friendly cleaning products and increasing concerns over the negative impact of traditional cleaners on the environment opens opportunities for businesses working in environmental sustainability.
3. Essential Oils - As essential oils continue to become a popular ingredient in cleaning products, the trend presents opportunities for innovation in the essential oil market for use in household cleaning.