Alloyha Copacabana is glam-rock band that does not even really constitute as a band. The kitschy freaky, fashion-forward group is more concerned with their stage presence than what they are actually playing while onstage.
The forefront of trendy non-band bands, Alloyha Copacabana first choose their wild outfits and wacky hair and make-up, as well as stage props, and then they create their version of “music†around it.
Implications - In an increasingly superficial society, presentation and aesthetic are equally, if not more powerful than talent with regard to consumption levels. Gimmicks, extravagant costuming and wild PR stunts generate buzz and media attention which furthers consumer interest in a given product or person. Entertainment based on showy staging and company-created identities is the primary focus of companies and labels looking to release new acts into the public sphere.
Non-Musical Rock Bands
The Alloyha Copacabana Band Really Isn't One
Trend Themes
1. Superficial Entertainment - Opportunities for companies to focus on extravagant costuming, wild PR stunts, and showy staging to generate buzz and media attention.
2. Aesthetic-focused Consumption - Consumers are increasingly valuing presentation and aesthetic over talent, creating opportunities for companies to capitalize on unique aesthetics and create non-traditional entertainment experiences.
3. Company-created Identities - Companies and labels are prioritizing the creation of unique identities for new acts, offering opportunities for creating fictional personas and elaborate backstories to enhance consumer interest.
Industry Implications
1. Entertainment - The entertainment industry can embrace non-traditional bands that prioritize visual spectacle to attract and engage audiences, leading to new forms of entertainment experiences.
2. Fashion - Fashion industry can collaborate with non-musical bands to create extravagant and avant-garde costumes, pushing the boundaries of fashion and self-expression.
3. Marketing and PR - Marketing and PR agencies can capitalize on the trend of showy staging and wild PR stunts by assisting non-band bands in generating buzz and media attention for their unique performances.