Toothpastes are often associated with having a slew of unwanted ingredients in the mix, which is something the Dr. Bronner’s Spearmint All-One Toothpaste aims to change with a premium free-from formula.
Made with 70% organic ingredients, the toothpaste has coconut oil, coconut flour, spearmint oil and menthol crystals in the mix to help effectively clean as it freshens. The toothpaste is free from synthetic detergents like sodium lauryl sulphate and maintains cruelty-free recipe that's also vegan and free from synthetic flavors.
The Dr. Bronner’s Spearmint All-One Toothpaste comes packaged in recyclable tubes and boxes, and is positioned to launch in the spring at retailers nationwide. The product addresses the increasing demand for free-from personal care products as consumers seek out simpler solutions.
Refreshing Free-From Toothpastes
The Dr. Bronner’s Spearmint All-One Toothpaste is Organic
Trend Themes
1. Free-from Personal Care Products - Opportunity for disruptive innovation in formulating personal care products without unwanted ingredients and with organic, cruelty-free, and vegan options.
2. Eco-friendly Packaging - Opportunity for disruptive innovation in developing recyclable packaging solutions for personal care products.
3. Rise of Simplified Solutions - Opportunity for disruptive innovation in creating simpler, cleaner, and more natural alternatives to traditional personal care products.
Industry Implications
1. Personal Care Products - Opportunity for disruptive innovation in the personal care industry by offering free-from products with organic and eco-friendly attributes.
2. Packaging - Opportunity for disruptive innovation in the packaging industry by developing sustainable and recyclable solutions for personal care products.
3. Natural and Organic Products - Opportunity for disruptive innovation in the natural and organic products industry by creating simplified and cleaner alternatives to conventional personal care products.