Crocs recently launched a new collection dubbed ‘All-Terrain’ dedicated to providing consumers with footwear options when exploring the outdoors. The first silhouette is the ‘Classic All-Terrain Sandal,’ a double-strapped sandal with an adjustable "turbo" strap and seven holes on each foot for ‘Jibbitz’ charms. This version comes in ‘Solid Black/Oxygen’ and ‘Marble’ colorways and features a grooved outsole for extra grip and comfort.
The second ‘Classic All-Terrain Flip’ arrives in a solid black colorway with four holes on each side of the strap for ‘Jibbitz’ customization. This version features the same rugged outsole with added padding for grip, while the shoe is a flip-flop-style silhouette. The Crocs ‘All-Terrain’ collection is now available on the Crocs website.
Outdoor-Ready Summer Sandals
Crocs Presents Two New Silhouettes for Its 'All-Terrain' Collection
Trend Themes
1. Outdoor-ready Footwear - Opportunity for disruptive innovation in creating durable and comfortable outdoor footwear.
2. Customizable Sandals - Opportunity for disruptive innovation in creating sandals with customizable features.
3. All-terrain Sneakers - Opportunity for disruptive innovation in creating sneakers suitable for all types of terrain.
Industry Implications
1. Footwear - Footwear companies can innovate in the outdoor footwear market by creating durable and comfortable footwear for hiking and exploration.
2. Fashion and Apparel - Apparel companies can incorporate customizable features into their products to attract customers who value uniqueness and personalization.
3. Athletic Equipment - Athletic equipment companies can develop customizable and durable footwear suitable for all types of terrain to attract athletes and outdoor enthusiasts.