Footwear brand Converse releases the All Star Ribbon just in time for the summer months. Dropping in stores across Japan in July 2018, the casual footwear silhouette boasts a carefree and adorable aesthetic. The model is a crossover between the classic Converse low-top sneakers and a slip-on. While the bow adds a nice aesthetic boost to the design, the overall construction of the shoe suggests a high level of comfort.
Converse's All Star Ribbons are made to be lightweight, in order for the footwear to be better integrated into the summer wardrobe rotation. With a soft cushioned insole and an inclusive colorway that boasts pink, navy and white, the Converse All Star Ribbons are bound to make strides in the summer market.
Ribbon-Accented Footwear Designs
Converse Launched the All Star Ribbon and It is Adorable
Trend Themes
1. Lightweight Footwear - There is a disruption opportunity in creating lightweight footwear designs that are perfect for the summer months.
2. Adorable Aesthetic - There is a disruption opportunity in designing footwear with a playful and cute aesthetic.
3. Slip-on Sneakers - There is a disruption opportunity in combining the comfort of slip-on shoes with the style of sneakers.
Industry Implications
1. Footwear - The footwear industry has a disruption opportunity in creating lightweight and adorable designs for the summer market.
2. Fashion - The fashion industry has a disruption opportunity in incorporating playful and cute aesthetic trends into their designs.
3. Retail - The retail industry has a disruption opportunity in offering slip-on sneakers that provide both comfort and style.