Over 100 customized sneakers will be exhibited in Mar del Plata where they will be displayed for judgment. The winning pairs will be recreated and included in the next Converse collection. Trimarchi DG, the most important design festival in South America, had a preview show in Buenos Aires. The main festival takes place in Mar del Plata, Argentina. The preview was an ideal venue for budding artists; young designers were given the chance to customize white All Star Converse sneakers. The challenge was to integrate the slogan, "The Free Expression," and use it as as inspiration.
We've seen Converse shoes used as canvases on Trend Hunter before:
Converse Canvas
All Stars By Argentinean Designers
Trend Themes
1. Customized Sneakers - Disruptive innovation opportunity: Develop a platform that allows customers to easily customize and personalize their own sneakers.
2. Design Festivals - Disruptive innovation opportunity: Organize design festivals in different cities around the world to showcase and promote emerging talent.
3. Artistic Collaboration - Disruptive innovation opportunity: Foster partnerships between artists and fashion brands to create unique and limited edition products.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Incorporate technology and smart features into footwear designs to enhance functionality and comfort.
2. Event Management - Disruptive innovation opportunity: Develop virtual event platforms that offer immersive experiences and networking opportunities.
3. Fashion - Disruptive innovation opportunity: Explore sustainable fashion practices and introduce eco-friendly materials and production methods.