Bottled water is reportedly becoming even more popularity amongst consumers than some soda brand, so new options like the Flow Alkaline Spring Water are being offered to help offer variety in the market.
The water is packed in Tetra Paks and is sourced in Canada to convey a sense of purity for consumers to feel good about when purchasing. The packaged water is available at Whole Foods Market store locations nationwide in the US and comes in two size options to suit consumers looking to drink it at home or on-the-go.
The Flow Alkaline Spring Water features a pH of 8.1 and has been packed with essential minerals to make it a healthy hydration option to satisfy increasing consumer preferences in natural products.
Prepackaged Canadian Alkaline Waters
The Flow Alkaline Spring Water is Packaged in Tetra Paks
Trend Themes
1. Rise of Alkaline Waters - The growing popularity of alkaline waters presents an opportunity for innovative offerings like the Flow Alkaline Spring Water, which offers consumers a healthy hydration option with a pH of 8.1 and essential minerals.
2. Sustainability in Packaging - Packaging water in Tetra Paks not only differentiates the product in the market but also caters to eco-conscious consumers, who are increasingly seeking sustainable packaging options.
3. Shift Towards Natural Products - As consumer preferences lean towards natural and healthy products, the Flow Alkaline Spring Water, sourced in Canada and packed with essential minerals, taps into the demand for clean and natural hydration choices.
Industry Implications
1. Bottled Water Industry - The rise of alkaline waters like Flow Alkaline Spring Water presents a disruptive innovation opportunity for established companies in the bottled water industry to expand their product portfolio and capture new market segments.
2. Packaging Industry - The use of Tetra Paks in packaging water opens up disruptive innovation opportunities for packaging companies to develop eco-friendly and sustainable packaging solutions for the beverage industry.
3. Health and Wellness Industry - With increasing consumer interest in natural and healthy products, the Flow Alkaline Spring Water offers an opportunity for brands in the health and wellness industry to introduce innovative hydration products that cater to this growing market.