The Alis Skate Gear campaign by advertising giant DDB is an awesome set of prints that conveys the concept directly. If truly effective advertising is simple and to-the-point, then this campaign is sure to receive a rave response.
The campaign features mannequins mid-shred, rocking Alis Skate Gear's newest collection. Though DDB could have easily placed a few models or famed skaters in the spread, they chose the mannequins to emphasize Alis Skate Gear's availability in stores. Check out the featured gallery for a look at the whole campaign.
Sick Skating Statues
The Alis Skate Gear Campaign Shows Athletic Mannequins
Trend Themes
1. Athletic Mannequins - Opportunity for retailers to create immersive shopping experiences with the use of athletic mannequins
2. Campaigns Featuring Mannequins - Opportunity for brands to create attention-grabbing campaigns by featuring mannequins and showcasing their products
3. Bold and Simple Advertising - Opportunity for brands to use bold and simple campaigns that convey their message effectively
Industry Implications
1. Retail - Retail stores can create unique and immersive shopping experiences through the use of athletic mannequins
2. Advertising - Opportunity for advertising agencies to create eye-catching and memorable campaigns featuring mannequins
3. Sportswear - Sportswear brands can make use of mannequins to showcase their latest collections in a dynamic and effective way