As its most recent update, Instagram will move to an algorithmic feed instead of chronological by determining what they believe the user wants to see most.
What does this mean for Instagrammers? It means that we need to be more strategic in the way we post content. Having a paid strategy in order to generate leads will be more important than ever to get content noticed. Influencers tend to stay at the top, so get ready to build connections with your audiences and bring engagement up!
While many users might be worried about it it will affect their experience, the algorithmic feed may not be too bad after having some time to get used to.
Custom Social Photo Algorithms
This New Instagram Update Could Change the Way Users Post Forever
Trend Themes
1. Algorithmic Social Feeds - Instagram's move to an algorithmic feed will drive innovation in designing social platforms that can personalize feeds based on user interests.
2. Paid Content Distribution - Instagram's algorithmic feed will drive innovation in paid distribution strategies for advertisers and brands on social media platforms.
3. Micro-influencer Marketing - Instagram's algorithmic feed will push brands to work with smaller, highly-engaged micro-influencers to ensure their content is visible.
Industry Implications
1. Social Media - Instagram's algorithmic feed will drive significant innovation in the social media industry.
2. Digital Advertising - The move to paid content distribution on social platforms will drive innovation in the digital advertising space.
3. Influencer Marketing - Instagram's algorithmic feed will drive innovation in how brands approach and work with influencers.