Gingham-Obsessed Runways

The Alexis Mabille Spring/​Summer 2013 Collection is Check-Chic

The Alexis Mabille’s Spring/Summer 2013 menswear collection shines a spotlight on a multitude of the brand's gingham-clad wardrobe selects. The gentleman-approved streetwear collection fuses sporty design details and accessories like Converse sneakers and baseball caps along with impeccably tailored suits, outerwear and trouser shorts.

This sharply dressed collection exudes a boyish elegance that is both youthful and classic in its aesthetic. From monochromatic greys to bright blues and pinks, this daring catwalk displays a range of looks that transcend a multitude of generations.

Styled in a retro theme, the Alexis Mabille’s Spring/​Summer 2013 runway presentation is effortlessly elegant, featuring classic looks that will never go out of style. These preppy classics are reintroduced in a creative and contemporary way that is relevant to the streetwear styles of today.
Trend Themes
1. Check-chic Fashion - Disruptive innovation opportunity: Integrate technology into gingham patterns for interactive and customizable fashion.
2. Youthful and Classic Aesthetic - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials to create timeless fashion pieces.
3. Retro and Contemporary Fusion - Disruptive innovation opportunity: Combine vintage fashion elements with modern technology for a unique and futuristic style.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Use artificial intelligence to create virtual fashion shows and personalized styling experiences.
2. Textile and Fabric Manufacturing - Disruptive innovation opportunity: Explore the use of 3D printing to manufacture intricate gingham patterns on various fabrics.
3. Technology and Wearables - Disruptive innovation opportunity: Develop smart clothing with embedded sensors to monitor and enhance the wearer's performance.

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