Alexander McQueen presents the latest collection designed for the Spring/Summer 2024 season that is full of soft and intricate looks that have been described as "more molded and curved" than its previous collections. Shapes are a main focus for this seasonal range as Sarah Burton experiments with proportions in a refreshing new way.
It starts off with a look that explores elements of ironically masculine and slightly feminine. The double-breasted coat has a tailored look made from black scuba wool that rests by the pealed lapels joined by a curved waistline and shoulders that create a rounded look, leading to the wide-fitting arms. Overall, the seasonal capsule is overt and the entire range is available to shop in-store and online.
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Trend Themes
1. Soft-and-intricate Looks - Disruptive innovation opportunity: Develop new techniques and materials to create soft and intricate designs in other fashion collections.
2. Experimenting with Proportions - Disruptive innovation opportunity: Apply the concept of experimenting with proportions to other areas of design, such as furniture or architecture.
3. Overt Seasonal Capsule - Disruptive innovation opportunity: Create bold and overt seasonal collections that resonate with consumers looking for unique and attention-grabbing fashion choices.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Develop new manufacturing processes and technologies to create intricate and unique fashion designs.
2. Interior Design - Disruptive innovation opportunity: Apply the concept of experimenting with proportions to interior design, creating furniture and spaces with unconventional shapes and dimensions.
3. E-commerce - Disruptive innovation opportunity: Optimize the online shopping experience to effectively showcase and sell overt and attention-grabbing fashion collections.