Alex Thomson is no stranger to adrenaline-filled adventure. The man sailed solo around the world, and now he's the face of Hugo Boss's latest fashion campaign. This time, however, the sports fanatic is far from the helm of the boat.
Decked out in the appropriate Hugo Boss attire, Alex Thomson climbs to the top of the Hugo Boss yacht mast in this video, and jumps head first into the water below. While to some this might not seem frightening, keep in mind that at certain angles the mast is as tall as a ten storey building. Thomson did manage to complete the jump, although his suit is a little damp. That's the price Hugo Boss is willing to pay for this epic publicity stunt akin to the likes of adrenalin-loving brands such as Red Bull.
Adrenaline-Filled Fashion Stunts
The Mast Walk by Alex Thomson Merges Luxury with Adventure
Trend Themes
1. Adrenaline-filled Fashion Stunts - Disruptive innovation opportunity: Combining luxury fashion with extreme adrenaline activities to create unique and daring marketing campaigns.
2. Adventure-based Marketing - Disruptive innovation opportunity: Utilizing extreme sports and adventure as a marketing tool to captivate audiences and create memorable brand experiences.
3. Branded Publicity Stunts - Disruptive innovation opportunity: Creating bold and attention-grabbing publicity stunts that generate buzz and media attention for brands.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Incorporating adrenaline and adventure into high-end fashion campaigns to attract a more daring and adventure-seeking consumer base.
2. Sports Apparel - Disruptive innovation opportunity: Collaborating with professional athletes and extreme sports enthusiasts to develop functional and stylish apparel for adrenaline-filled activities.
3. Marketing and Advertising - Disruptive innovation opportunity: Exploring unconventional and daring marketing strategies to stand out in a crowded marketplace and create a lasting impact on consumers.