For the majority of the female population, when we play sports and sweat our butts off, the end result is nowhere close to the Alex Spence 'Just Did It' campaign. This shoot is every boy's fantasy and every girl's frustration.
If only a crop top, tiny gym shorts, war paint and a whistle can look this good every time I attempt to play sports--because it doesn't, I've longed stopped trying. The Alex Spence 'Just Did It' campaign features not only a daydream-worthy babe but those YSL rings will have you drooling all over yourself. Be sure to check out the gallery for more sweaty shots.
Sporty Sweatorials
The Alex Spence 'Just Did It' Campaign is Every Boy's Dream
Trend Themes
1. Athletic Fashion - Disruptive innovation opportunity: Develop stylish sports apparel that combines performance and fashion for women.
2. Fantasy Sports Imagery - Disruptive innovation opportunity: Create campaigns that capture the aspirational and playful side of sports to appeal to a wider audience.
3. Sweat-proof Makeup - Disruptive innovation opportunity: Design cosmetics that can withstand physical activity without smudging or running.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate smart textiles and innovative designs to create a new wave of athletic fashion.
2. Advertising - Disruptive innovation opportunity: Explore creative concepts and unconventional imagery to challenge traditional sports advertising norms.
3. Cosmetics - Disruptive innovation opportunity: Develop long-lasting and sweat-resistant makeup products specifically tailored for active individuals.